The IAPA is an adoption agency trying to promote child adoption in India. The tagline of its latest Ad campaign is ‘Adopt. You will receive more than you give’. The visuals accompanying the campaign are very beautifully done, and will no doubt encourage people to adopt needy children. Good stuff.Click on the images to view in a larger size.
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Touching? I find them rather appaling, actually. Is adoption supposed to be about children taking care of adults and making them feel all loved? I thought it was supposed to be the other way around.