Dove Onslaught Ad

This is Dove’s follow-up to the ‘Evolution’ commercial. Titled ‘Onslaught’, Dove wants to strike a chord among parents, with this new advertisement. While the concept is to be appreciated, the ad remains a commercial vehicle meant to sell soap/beauty products. It has been carefully “designed” to break through the clutter and provide brand recall. Still, full marks for creativity. And if it gets parents talking to their adolescent children, who are we to complain ?

Watch the video.
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Watch the previous ‘Evolution’ commercial.

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Previously on JazJaz:

  • DIY Plastic Surgery for Kids – Satirical Video

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      Published since 2006, JazJaz is a blog about pop culture, art, and technology. You can learn more about me here.

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