Today is World Water Day. It is estimated that around 3.6 million people die every year of diseases caused by drinking dirty water.The figure includes 1.5 million children under the age of 5. Solidarités International and its agency BDDP Unlimited have launched a campaign to build awareness on this issue.
The campaign calls on journalists to spread awareness of this scourge and appeal to readers to sign a petition that will be personally handed to the French president during the 6th World Water Forum in March 2012.
To evoke the silent and invisible threat of unhealthy water, BDDP Unlimited opted for a minimalist approach that is both visually appealing and surprising, using water and ink exclusively. The spot shows the power of ink to reveal the invisible.
The spot, created by BDDP Unlimited, produced by Hush and directed by Clément Beauvais, a young director, illustrator, musician and photographer. His multiple talents and mastery of various techniques enabled him to both create the drawings and direct the spot.
[via The Curious Brain]