More from the site:
The Light Wave™ Surfboard lights up the board as you light up the wave. The Light Wave features headlights, rail and fin lights and a tube light, which is a new feature to surfing. The Light Wave rail light is controlled by a left or right handed dimmer switch. This will enable you to see your fellow surfer for the first time in a night time session. The Light Wave headlights are activated by lifting the nose. The graphics are rider activated, allowing new surfing designs and colors to be seen during extreme aerials and turns. It also allows you to see what size wave is approaching. The headlights and tube light can be programmed to run from 10-45 seconds to light up as you drop in and through a few turns and tubes as well. The Light Wave has two replaceable batteries that will illuminate for many hours of night time surfing.
These are no cheap surfboards, they cost a cool $2,950. Still, a lot of people would be interested in them.
Link to the site.