Part music video, part awareness commercial, the video for Radiohead‘s single ‘All I Need‘ seeks to raise awareness about child trafficking – a wretched manmade cancer which has reached endemic proportions in poorer countries.
The video was created by MTV in collaboration with Colman Rasic Carrasco, a Sydney based agency. The single from Radiohead’s groundbreaking ‘In Rainbows’ album makes a perfect foil for the visuals in the video.
As a father of a young child, I found the video quite depressing, but it also made me think about the thousands of children unfortunate enough to be born in poverty. We sure have a lot to be thankful for in life.