The Brunch Project – Concept Products to Celebrate the Mundane

“The Brunch Project” is a series of concept design products by Dutch designer Ivo Vos. The project celebrates the mundane, everyday rituals that people indulge in.

For example, these devices precisely measure the exact amount of milk and sugar in your coffee.


A well known theory in psychology states that neurosis are a result of the lack of real dangers that result from the high level of well-being in our western society. This project explores post-functional products that address the desire for skill, struggle, rituals, perfection, preparation and anticipation – qualities lost when we indulge in the comforts of prozac technology.

Visit the site to see more concept products from the project.