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Brilliant Fruit Juice Packaging Design

Naoto Fukasawa’s innovative fruit juice packages closely mimic the shape and texture of the fruit they contain.

Banana_Juice-Packaging Strawberry_Juice_Packaging

Not sure if this would work in western countries (we are so used to seeing brand logos splattered all over), but full marks for creativity and execution.

[via Toxel]

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Tags: Industrial Design, Naoto Fukasawa, Packaging, tetrapack

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