Absolut’s beautiful “Anthem” commercial was the result of a collaborative effort by a group of artists, who created art installations in scenic locations around the world. The art pieces in the commercial spell out the core philosophy of the company.
The commercial was the brainchild of Mark Figliulo, and was directed by Rupert Sanders (of Monster “Legs” commercial fame) in association with Mass Market, a visual effects company.
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[via Fubiz]