A terrific print ad campaign for the Mint Vinetu bookstore, by Lithuanian advertising firm, Love Agency, in collaboration with Cyclopes photo creative studio.
When one reads books, he/she starts living it and identifies (or not) with main hero. These print ads for the Mint Vinetu bookstore, which sells lots of classics, focuses on the idea of becoming someone else. And provokes people to try on different personas.
More images after the jump.