Books Change With You


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A set of promotional outdoor posters for the Mint Vinetu bookstore, which specializes in used books. The posters were created by Lithuanian advertising agency, New!, in collaboration with Berlin-based illustrator Josephin Ritschel.

Using the imagery from Orwell’s “Animal Farm”, Kafka’s “The Metamorphosis” and Melville’s “Moby Dick” we tell the difference between reading a book when you’re 15 and 35. And reminding the potential readers, that “Books change with you”. After some years things, scenes, characters in the book suddenly gather quite different meaning.

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Agency: New!
Copywriter: Andrius Kazlauskas
Art Director: Migle Rudaityte
Illustrator: Josephin Ritschel
Client: Mint Vinetu bookstore
Slogan: “Books change with you. Re-read your favorites at Mint Vinetu”