This is Dove’s follow-up to the ‘Evolution’ commercial. Titled ‘Onslaught’, Dove wants to strike a chord among parents, with this new advertisement. While the concept is to be appreciated, the ad remains a commercial vehicle meant to sell soap/beauty products. It has been carefully “designed” to break through the clutter and provide brand recall. Still, full marks for creativity. And if it gets parents talking to their adolescent children, who are we to complain ?
Watch the video.
Watch the previous ‘Evolution’ commercial.