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Sony – Foam City Commercial


Enthused by the reception to their previous viral commercials, Sony is back with yet another great commercial titled ‘Foam City’, which was shot to promote its latest line of video and photography equipment products.

The ad was shot in downtown Miami, and involved flooding the streets with 460 million liters of foam pumped by the world’s largest foam machine,  specially built for the purpose. 200 local residents then shot the event with a completely new digital SLR camera – α (pronounced alpha), and other Sony products.

The ad was produced by Fallon London ad agency using 16 hours of footage.


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