The Label Project


Sari Widman swears that her current project, which involves redrawing all the packaging in her house, is quite charming, and I have no choice but to agree with her. It’s also quite surreal, a bit crazy, and a whole lot of fun, too.

Snip from her site:

I was sick of looking at the utilitarian goods that cluttered my home, only to see dull and hideous packaging staring back at me with its beady little eyes. After browsing some weird and wonderful Japanese packaging, I decided to do what corporate America will not: create fun and visually interesting labels without thought to marketing, sales, or sense. Because who wants a label that’s actually relevant to the product when you can have non-sequiter and fun?


More images after the jump.


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