The Best Search Engine For Life’s Major Questions

Mint_Vinetu_Douglas_Adams_The_Hitchhiker's_Guide_to_the_Galaxy

Lithuanian advertising agency, New! have been creating some terrific advertising campaigns  (previously here and here) for the Mint Vinetu bookstore which specializes in used books.

Their latest design work for the store is an innovative take on how answers to some of life’s most intriguing questions can be found in the pages of a well written book.

Hit the jump to see more images from the campaign.

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Become Someone Else – Interesting Print Ads

Mint-Vinetu-Bookstore-Frankenstein

A terrific print ad campaign for the Mint Vinetu bookstore, by Lithuanian advertising firm, Love Agency, in collaboration with Cyclopes photo creative studio.

When one reads books, he/she starts living it and identifies (or not) with main hero. These print ads for the Mint Vinetu bookstore, which sells lots of classics, focuses on the idea of becoming someone else. And provokes people to try on different personas.

More images after the jump.

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