The Best Search Engine For Life’s Major Questions


Lithuanian advertising agency, New! have been creating some terrific advertising campaigns  (previously here and here) for the Mint Vinetu bookstore which specializes in used books.

Their latest design work for the store is an innovative take on how answers to some of life’s most intriguing questions can be found in the pages of a well written book.

Hit the jump to see more images from the campaign.


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Saul Bass Inspired Movie Posters For The Gambler



Creative agency New! were given the assignment to create posters for a Lithuanian movie called “The Gambler,” which premiered last week at the San Sebastian International Film Festival. The film, directed by Ignas Jonynas, tells the story of medical workers who gamble and play God with the lives of patients under their care.

The agency decided to do something radical to make the posters stand out amongst the many others at the festival. While some movie studios spend thousands of dollars jazzing up their promotional media with all sorts of gimmicky effects, New! worked on making the quality of photos used in the posters as low resolution as they could get away with.


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How Lithuanians Battled Winter with Creativity



Lithuanian winters can be notoriously harsh, with temperatures sometimes falling below –25 C. The people of the country, who were already depressed due to six months of cold weather, were really crushed when mid-April only brought more snow.

New!, a Lithuanian ad agency, decided to cheer up the people by running an outdoor poster campaign (in collaboration with outdoor experts JC Decaux) in the capital city of Vilnius. Titled “Good things – coming soon,” the upbeat posters announce that summer would be soon be coming along, and with it the promise of warm sunshine, sandy beaches, less clothes, more berries, and brighter colors.

The ongoing campaign is being well received, with calls coming from places like Luxembourg to share the posters. It’s quite heartwarming to know that though these posters were created by an ad agency, there are no logos, nor any products or services being advertised.

Here are a few more images from the campaign.


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