Nike Chase – Anime Inspired Commercial

This anime-inspired commercial was created as part of a campaign for Nike Japan. The film was produced and directed by I Love Dust, a design boutique based in Britain.


We worked with AKQA in San Francisco to create an animation as part of a campaign for the new Sister One range from Nike for the South East Asia market. Once we finished the spot we decided to tweak it here and there for our own portfolio and what was once a 45 second piece featuring a girl dancing turned into a 1:20 epic about a girl-turned-superhero outsmarting an enraged robot through the centre of a Tokyo-inspired Metropolis.

You can watch the video after the jump.


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Take It To The Next Level – Nike Commercial For UEFA 2008

This brilliant Nike commercial for the UEFA Euro 2008 was directed by director Guy Ritchie (Of Lock, Stock and Two Smoking Barrels fame, or, more famously known as the poor S.O.B. who married Madonna).

The ad titled ‘Take It To The Next Level,’ features some of the biggest acts in European Soccer/Football. I just love the POV style of the two minute commercial.


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