Creative agency New! were given the assignment to create posters for a Lithuanian movie called “The Gambler,” which premiered last week at the San Sebastian International Film Festival. The film, directed by Ignas Jonynas, tells the story of medical workers who gamble and play God with the lives of patients under their care.
The agency decided to do something radical to make the posters stand out amongst the many others at the festival. While some movie studios spend thousands of dollars jazzing up their promotional media with all sorts of gimmicky effects, New! worked on making the quality of photos used in the posters as low resolution as they could get away with.