‘Live Your Way’ – Tape Art Project in Slovenia

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Si. Mobil’s ORTO, a leading mobile brand among Slovenian youth, recently undertook a hugely successful rebranding exercise. Their “Live your way” campaign, gave young people a chance to be the brand’s co-creators.

Snip from the description of the campaign:

“Live Your Way” above the line campaign, which introduced ORTO’s new identity and questioned every convention and rule that limits our life, was accompanied by an experiential below the line marketing strategy. Just as ORTO brand lives its own way, so did ‘below the line’ media, which broke the rules of conventional use. Billboards and other public surfaces became blank canvases, which were offered to young street artists to express their way of life with a form of street art, which was never seen before in Slovenia – with tape art. By the same time, colorful duct tapes were also offered to other ORTO youngsters, who were encouraged to express their own way and dared to comment on the world they live in and create the world they would like to experience.

Visit the official website to see some videos of hot ‘sticky art’ action.

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Into the Forest Pop-Up gallery

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Zebra, by Hellovon.

Outline Editions’ ‘Into The Forest’ is a pop-up gallery, designed by Kate Moross, who is acclaimed as “one of the most sought-after young illustrators in London.”

The gallery will feature affordable limited edition prints by some of the UK’s hottest illustrators and graphic art talents, including Moross herself.

From the striking, neon landscapes of Anthony Burrill, godfather of the new wave of graphic art, to the intricately rendered fauna of in-demand fashion illustrator Klaus Haapaniemi, the show offers a wild and beautiful take on a nature theme.

The gallery, in a former second-hand record store on Berwick St, W1, will feature arresting window and floor graphics by 24-year-old designer and illustrator Kate Moross, hailed by the Sunday Times Style magazine this September as one of Britain’s leading Generation-Y trendsetters.

There are also gorgeous works by Beyond the Valley, voted one of the top 100 UK Coolbrands for 2010, David Foldvari, fresh from his sell-out show at the Outsiders Gallery, plus many other forward-thinking image-makers. Among them: James Joyce, HelloVon, Supermundane, Jamie Portch, Patrick Thomas, Claire Scully, Hvass and Hannibal, Lizzie Finn, Takayo Akiyama and Sarah King.

The prints will also be available to buy from the Outline Editions online store.

‘Into The Forest’ runs from 11 November to 31 January, Tuesday to Saturday, 12pm to 6.30pm at 94 Berwick Street, London W1F 0QF.

More images after the jump.

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Carpet Farm

Check out Carpet Farm, an interesting blog that was started to promote the music band of the same name. The blog, created by Nate Otto, has grown beyond its original…

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Soo Kim’s Surreal Art

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There is a common thread that runs in artist Soo Kim’s paintings and illustrations.The characters that inhabit the imaginary world in her paintings, are always in constant, but silent interaction with themselves, each other and their surroundings.

Though her works are rich with symbolism, they are not weighed down by it. Each piece is a frozen snapshot of a moment, that has a subtle, yet dynamic narrative quality to it. As she says, “They depict the subtle unspoken communications and connections that can occur in a single instant.”

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