The creatively designed Book of Lights lampshade, seemingly seems to pop up from inside a book. The lampshade was designed by Takeshi Ishiguro.
Snip from the site:
The ultimate illuminated manuscript, Book of Lights’ pop up protagonist emits a tabletop warming glow. A wonderfully crafted and cleverly folded lamp springs to life from the hardy white pages of the bound book, powered by a simple low voltage adapter.
Link (Thanks, Matthew)