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Books Change With You

Moby-Dick-Herman-Melville-MINT-VINETU-ADS-2000-3
A set of promotional outdoor posters for the Mint Vinetu bookstore, which specializes in used books. The posters were created by Lithuanian advertising agency, New!, in collaboration with Berlin-based illustrator Josephin Ritschel.

Using the imagery from Orwell’s “Animal Farm”, Kafka’s “The Metamorphosis” and Melville’s “Moby Dick” we tell the difference between reading a book when you’re 15 and 35. And reminding the potential readers, that “Books change with you”. After some years things, scenes, characters in the book suddenly gather quite different meaning.

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George-Orwell-Animal-Farm-MINT-VINETU-ADS-2000-1

Credits: 
Agency: New!
Copywriter: Andrius Kazlauskas
Art Director: Migle Rudaityte
Illustrator: Josephin Ritschel
Client: Mint Vinetu bookstore
Slogan: “Books change with you. Re-read your favorites at Mint Vinetu”

2 thoughts on “Books Change With You

  1. Gosh, that’s pretty patronising. I read Animal Farm at 14 and Metamorphosis at 16 and was perfectly aware of their metaphorical meanings.

    I’ve yet to read Moby Dick.

  2. @dae485d2cb93127e6e6e13769e45188b:disqus To each his/her own. When I was young, I read Jonathan Swift’s ‘Gulliver’s Travels’  as a straight forward children’s book. Only later did I realize that the tale was a satire of the highest order… 🙂

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