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Books Change With You

A set of promotional outdoor posters for the Mint Vinetu bookstore, which specializes in used books. The posters were created by Lithuanian advertising agency, New!, in collaboration with Berlin-based illustrator Josephin Ritschel.

Using the imagery from Orwell’s “Animal Farm”, Kafka’s “The Metamorphosis” and Melville’s “Moby Dick” we tell the difference between reading a book when you’re 15 and 35. And reminding the potential readers, that “Books change with you”. After some years things, scenes, characters in the book suddenly gather quite different meaning.



Agency: New!
Copywriter: Andrius Kazlauskas
Art Director: Migle Rudaityte
Illustrator: Josephin Ritschel
Client: Mint Vinetu bookstore
Slogan: “Books change with you. Re-read your favorites at Mint Vinetu”

2 thoughts on “Books Change With You

  1. Gosh, that’s pretty patronising. I read Animal Farm at 14 and Metamorphosis at 16 and was perfectly aware of their metaphorical meanings.

    I’ve yet to read Moby Dick.

  2. @dae485d2cb93127e6e6e13769e45188b:disqus To each his/her own. When I was young, I read Jonathan Swift’s ‘Gulliver’s Travels’  as a straight forward children’s book. Only later did I realize that the tale was a satire of the highest order… 🙂

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